About Uedufy

Leonard is a technology leader and educator with over 20 years of international experience in data science, statistical analysis, and applied AI across Europe and Asia-Pacific.

His career started in telecommunications, designing and maintaining large-scale data and network systems. Over two decades, he moved into data strategy and analytics, applying statistical methods to business performance, marketing analytics, and operational intelligence. Today, he builds AI-powered applications using large language models, machine learning, and real-time data pipelines.

Leonard has personally mentored over 100 university and doctoral students through their dissertations and research papers, covering research design, statistical analysis, hypothesis testing, and data interpretation using tools such as SPSS, R, Python, Excel, AMOS, and EViews. He delivers workshops and lectures at universities in Romania and Southeast Asia, has contributed to national academic curriculum development, and serves on academic accreditation panels. Beyond academia, he leads AI and data science training programs for enterprise teams, translating complex technical concepts into practical skills.

He founded Uedufy in 2020 after years of coaching students who kept hitting the same wall: statistics resources were either buried in academic jargon or oversimplified to the point of being useless. Uedufy is the practical alternative. Clear explanations, hands-on examples, multiple languages.

Natcharee is a research analyst and statistics educator with over 10 years of professional experience in market research, statistical analysis, and international business across Southeast Asia and Greater China. She holds an MSc in Maritime Administration from Chulalongkorn University, with a thesis applying Exploratory Factor Analysis to investigate the determinants of coastal resource conservation behavior in Thailand's Eastern Seaboard, a B.B.A. in International Business, and a B.Acc. (Bachelor of Accounting).

As a Senior Research Analyst, she led 50+ quantitative and qualitative research projects, designing research frameworks, validating survey instruments, and delivering statistical analysis using SPSS, AMOS, R, and Excel. Her work spans industries from maritime logistics to consumer markets, with datasets ranging from focused studies to 2,000+ respondent surveys. She also spent seven years managing B2B operations and market entry research across Southeast Asia and China, giving her a practical understanding of how data translates into business decisions.

Natcharee co-founded Uedufy to address a problem she kept encountering in her own work: Thai-speaking students and professionals who needed statistical guidance but could not find clear, practical resources in their language. At Uedufy, she writes step-by-step tutorials on research methods, statistical software, and data analysis, with a focus on making technical concepts understandable without oversimplifying them.